COGNITIONS AND BEHAVIORS OF SUCCESSFUL NASCENT ENTREPRENEURS: A THREE-YEAR PANEL STUDY ABSTRACT A mediation model of the cognitions and behaviors that successful nascent entrepreneurs
نویسندگان
چکیده
A mediation model of the cognitions and behaviors that successful nascent entrepreneurs (vs. quitters) use to start “promising” companies was derived from psychological theories about the causality among situation (environment), person (cognition), and behavior. Entrepreneurship, leadership and social cognition research concepts that offer successful responses to uncertain resource-poor dynamic situations, such as those faced by the typical entrepreneur, were studied. Seven interviews over three years for each of 122 would-be founders of independent companies yielded data that fit the theoretical model. Successful entrepreneurs: (1) think frequently about clear stable challenging entrepreneurial visions, (2) apply venturespecific tacit knowledge, (3) borrow to overcome insufficient financial and human resources, (4) engage in product and process experimentation, and (5) adapt strategies and goals to manage problems and opportunities. A zigzag pattern of quick responses to surprises and shortages emerged among the successful.
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